Nic Fletcher, Head of Sport Sponsorship at O2
"O2 are extremely proud of their England rugby sponsorship and to support the game at all levels from grassroots to glory. The Never Surrender Rugby World Cup 2007 campaign embodied the passion both fans and a principle sponsor like O2 feel towards the sport and the England team specifically. It is great to be recognised by the Rugby Business Awards in its inaugural year and in such prestigious global company."
Thursday, 23 April 2009
Tuesday, 14 April 2009
2008 Sponsor of the Year over US$500,000, Tournament
Lee Bailey, Sponsorship Manager at Diageo GB:
“On behalf of all at Guinness I was delighted to accept the Rugby Business Award for Best Tournament Sponsor (over $500,000).
Winning awards is not why you go to work every day but the fact that your activity, which has been activated to positively impact your consumers, has been demonstrably effective and delivered a positive impact on the sport that you sponsor and has been recognised and favourably compared to the other fantastic sponsors in our sport, is something to be immensely proud of.
Whilst the Guinness Premiership is a big sponsorship in terms of scale, the success of the activity only matters if you are successful enough in reaching out to all of your target consumers and delivering on the stretching objectives that you set.
The Rugby Expo and Rugby Business Awards were a great addition to the rugby calendar and hopefully the start of something that will endure.”
“On behalf of all at Guinness I was delighted to accept the Rugby Business Award for Best Tournament Sponsor (over $500,000).
Winning awards is not why you go to work every day but the fact that your activity, which has been activated to positively impact your consumers, has been demonstrably effective and delivered a positive impact on the sport that you sponsor and has been recognised and favourably compared to the other fantastic sponsors in our sport, is something to be immensely proud of.
Whilst the Guinness Premiership is a big sponsorship in terms of scale, the success of the activity only matters if you are successful enough in reaching out to all of your target consumers and delivering on the stretching objectives that you set.
The Rugby Expo and Rugby Business Awards were a great addition to the rugby calendar and hopefully the start of something that will endure.”
Monday, 6 April 2009
2008 Sponsor of the Year under US$500,000
Jonathan Neill, Sponsorship PR Director at Generate Sponsorship, The Co-operative’s retained sponsorship and leverage agency, said: “We were absolutely delighted that The Co-operative won the Sponsor of the Year at the Rugby Business Awards.
“We worked hard to keep The Co-operative’s ‘Good For Everyone’ brand values at the heart of our activity and give something back to all the key stakeholders in the sport, whether that be The RFL, clubs, players, media and fans.
“It was tremendous news for rugby league in general to be recognised at a dual code national awards ceremony. It’s testament to rugby league that the judges saw the value that sponsors like The Co-operative can gain from the sport by being proactive in their approach and utilising all the support that is provided within the game.
“We also firmly believe that the best sponsorships don’t need to be the most expensive ones, and The Co-operative’s involvement with rugby league is an excellent example of that.
“The Rugby Business Awards is a highly prestigious ceremony and it’s superb for The Co-operative to receive recognition from within the industry and a highly respected and qualified judging panel. We’ve actually integrated our ‘winners’ status within the sponsorship to tell rugby league about the success, with for instance match day programmes and media guides now highlighting the win with full page adverts.
“We’re looking forward to building on this success and further demonstrating The Co-operative’s commitment to rugby league in 2009.”
“We worked hard to keep The Co-operative’s ‘Good For Everyone’ brand values at the heart of our activity and give something back to all the key stakeholders in the sport, whether that be The RFL, clubs, players, media and fans.
“It was tremendous news for rugby league in general to be recognised at a dual code national awards ceremony. It’s testament to rugby league that the judges saw the value that sponsors like The Co-operative can gain from the sport by being proactive in their approach and utilising all the support that is provided within the game.
“We also firmly believe that the best sponsorships don’t need to be the most expensive ones, and The Co-operative’s involvement with rugby league is an excellent example of that.
“The Rugby Business Awards is a highly prestigious ceremony and it’s superb for The Co-operative to receive recognition from within the industry and a highly respected and qualified judging panel. We’ve actually integrated our ‘winners’ status within the sponsorship to tell rugby league about the success, with for instance match day programmes and media guides now highlighting the win with full page adverts.
“We’re looking forward to building on this success and further demonstrating The Co-operative’s commitment to rugby league in 2009.”
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