Lee Bailey, Sponsorship Manager at Diageo GB:
“On behalf of all at Guinness I was delighted to accept the Rugby Business Award for Best Tournament Sponsor (over $500,000).
Winning awards is not why you go to work every day but the fact that your activity, which has been activated to positively impact your consumers, has been demonstrably effective and delivered a positive impact on the sport that you sponsor and has been recognised and favourably compared to the other fantastic sponsors in our sport, is something to be immensely proud of.
Whilst the Guinness Premiership is a big sponsorship in terms of scale, the success of the activity only matters if you are successful enough in reaching out to all of your target consumers and delivering on the stretching objectives that you set.
The Rugby Expo and Rugby Business Awards were a great addition to the rugby calendar and hopefully the start of something that will endure.”
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