Jonathan Neill, Sponsorship PR Director at Generate Sponsorship, The Co-operative’s retained sponsorship and leverage agency, said: “We were absolutely delighted that The Co-operative won the Sponsor of the Year at the Rugby Business Awards.
“We worked hard to keep The Co-operative’s ‘Good For Everyone’ brand values at the heart of our activity and give something back to all the key stakeholders in the sport, whether that be The RFL, clubs, players, media and fans.
“It was tremendous news for rugby league in general to be recognised at a dual code national awards ceremony. It’s testament to rugby league that the judges saw the value that sponsors like The Co-operative can gain from the sport by being proactive in their approach and utilising all the support that is provided within the game.
“We also firmly believe that the best sponsorships don’t need to be the most expensive ones, and The Co-operative’s involvement with rugby league is an excellent example of that.
“The Rugby Business Awards is a highly prestigious ceremony and it’s superb for The Co-operative to receive recognition from within the industry and a highly respected and qualified judging panel. We’ve actually integrated our ‘winners’ status within the sponsorship to tell rugby league about the success, with for instance match day programmes and media guides now highlighting the win with full page adverts.
“We’re looking forward to building on this success and further demonstrating The Co-operative’s commitment to rugby league in 2009.”
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment